Google: The US Government Is Preparing A Lawsuit For Advertising Monopoly
Following the 2020 request for a monopoly on internet searches, it will be the second legal action brought by the justice ministry.
Google: The US government is preparing a lawsuit for advertising monopoly.
Following the 2020 request for a monopoly on internet searches, it will be the second legal action brought by the justice ministry.
Following the 2020 appeal for a monopoly on internet searches, which is expected to be heard in September, it will be the justice ministry’s second legal action.
80% of Google’s current income comes from online advertising, thanks to its extensive network that links advertisers with websites looking to host advertisements.
Publishers and internet advertising agencies have voiced concerns about Google and publishers’ distribution of ad expenditure being opaque.
With a number of acquisitions, notably DoubleClick in 2008 and AdMob in 2009, the internet behemoth has improved its market position.
Despite this, Google maintains that its platform is in direct competition with other businesses like Comcast and Facebook Inc.
Despite the fact that the corporation is still by far the market leader, Insider Intelligence data shows a decline in its proportion of digital advertising income in the U.S., from 36.7% in 2016 to 28.8% in 2017.
