Renault Has Ambitious Plans For Alpine’s Future
By 2030, Alpine is expected to bring in eight billion euros for Renault Group.
The leader of the Renault group, Luca de Meo, revealed an ambitious plan to restructure the company’s operations just before the end of the previous year. The proposal essentially entails separating Renault’s electrical activities from its conventional ones with the help of the Geely group.
The separation of Alpine as a distinct corporate organisation, which will completely take over Renault’s performance versions while boosting its “own” models—all of which will be totally electric—is one of the changes.
The goals for Alpine are very ambitious, as per the group’s strategy, the French performance brand will go from a firm with 2,518 sales (by October 2022) to a brand with between 120,000 and 200,000 sales (by 2030), according to explanations provided by the CEO of the Renault group, Luca de Meo.
By the end of the decade, the revenue aim is eight billion euros, with a two billion euro intermediate goal established for 2026. The CEO of Renault estimates that the aforementioned goals will result in sales of between 120,000 and 200,000 units by 2030, but he also observes that “Alpine takes about 20 years to develop, as it takes two or three generations of models to build something,” acknowledging that it will take time for Alpine to evolve from a niche brand into a top-tier business.
Regarding the products of the currently single-issue Alpine (it currently only has one model, the A110), the performance version of the new Renault 5 is anticipated to serve as the launch vehicle, followed by two high-performance crossover electric vehicles with the Alpine brands. This will mark the beginning of the brand’s significant transformation into a quantifiable electric force.
